A new virtual assistant was recently launched within the Wells Fargo mobile banking app to automate customer tasks. An identity was needed that captured the features of the service and functioned as a navigational component in the mobile banking app.
The Fargo visual identity was created by using the Wells Fargo primary brand colors and typefaces. A new logo and emblem were created for functional use in the app and marketing efforts as well as a sonic theme and exploratory functional sounds.