For the first time in the history of the company, all retail brands participated in a unified store manager conference, hosted by Gap Inc. An overarching visual identity needed to be created that would stand congruently with each retail brand identity.
Using the Gap Inc. brand, a conference identity was developed to convey the opportunities and conference intent to facilitate collaboration through crossing paths. The identity was extended to signage, badges, itineraries, goodie bags, party tickets, and c-suite presentations.